Story – How we got the Pico House

When Angelica Gonzalez-Oriol first came to Los Angeles, she volunteered at the Mexican American Legal Defense and Education Fund (MALDEF), then later became part of their leadership program.  It was through MALDEF that she found out that Latino artists had little or no representation in galleries/museums and that that they received less than 1% of the funding given to the arts. That’s how she and the leadership group of MALDEF, started United Latinos for the Arts in Los Angeles (ULA LA) as an advocacy group for Latino artists.

In the MALDEF leadership, was a man named Victor Franco who worked for Miller Brewing in Community Affairs. She approached him for funding to produce  videos on Latino artists. Mr. Franco said he loved what she was doing with the artists but preferred an art exhibit and that he would give her money for it. So now she had money for an exhibit but she did not have space for the exhibition. That’s when MALDEF (Magdalena Duron) put her in touch with City Councilman Richard Alatorre. Mr. Alatorre told Angelica to check out this building that had been abandoned for over 40 years.  The windows were broken, some floors and walls were missing and some homeless had been living there for years. She saw the the building and fell in love with it, it was the Pico House. Angelica then went back to Mr. Franco and he agreed to give her additional money for the needed repairs of the Pico House.

Now with money for an exhibit and a space, she needed help from someone with construction background and a strong art background to help her with her dream of a space for Latino artists. That’s when she was introduced to Eriberto Oriol. The Pico House was in shambles and needed lots of work to make it work as an exhibition space.

Eriberto became responsible for the exhibit installation and space design. Eriberto brought in Reyes Rodriguez and his crew to put in floors, walls, fix the windows and paint the inside. Remarkably within 2 weeks the building was beautiful and ready to be used as an exhibition space. Daniel Martinez/artist a friend of Eriberto, came and saw what was happening at the Pico House and pretty soon they had lights for the exhibit donated by Cal Arts. The Pico House was then ready for it’s first exhibit.


The FIRST exhibit at the PICO HOUSE was LA LA and featured artwork from artists:  Carlos Almaraz, Alfredo De Batuc, Guillermo Bert, David Botello, Rudy Calderon, Elsa Flores, Margaret Garcia, Wayne Healy, Willie Herron, Rosalyn Mesquita, Francesco Siqueiros, Eloy Torrez, John Valadez and Patssi Valdez – February 25 – April 8, 1989.

Patssi sold every one of her pieces she had at the Pico House. A curator from France saw her work there and soon her work was seen in France, Spain and Sweden. See Valdez full story in the L A Times.

After the LA LA exhibit, Eriberto became Curator and Gallery Director and produced the FIRST major graffiti exhibit in Los Angeles – Burning Desire a graffiti exhibit before it was safe, trendy, and cool and later on also produced the FIRST Tribute to Alfredo Siqueiros.  See Burning Desire story in Frank 151.

Eriberto curated and produced Burning Desire Exhibit that drew (18,000 visitors) and A Tribute to Siqueiros (27,000 visitors).  The exhibits received media from around the world: Japan, New Zealand, Australia, Mexico, USA Today, NBC, KCAL 9, KMEX 34, KVEA 52, Fox 11, Channel 22 and CNN in electronic media.  Burning Desire Exhibit at the Pico House in August 1989 then traveled to the “The Mexican Museum” in San Francisco from May – July 1991.

City Council man and chairman of Moca, Joel Walsh came to check out what was happening at the Pico House.  He brought MOCA to see the work being produced at the Pico House.  MOCA  brought one of the graffiti painting  of young artist Armando Santiago, Mandoe for Moca’s permanent collection. Mandoe became the youngest Latino to be part of Moca’s permanent collection. Walsh is now President of the Andy Warhol foundation. More on the graffiti story at  Burning Desire story in Frank 151.

In print, here are two principal articles in the L A Times- Wilson (top art critic at that time) and Victor Medina Staff writer.  The Downtown News gave extensive coverage. See link to see some of the print coverage.

Through the efforts of bringing up the space par, the  (Pico House) for the past 30 years now it has been of service to many artists, variety of organizations and venues, and to the Hollywood entertainment industry.

Principal sponsors for the Pico House: Victor Franco from Miller Brewing, Latin Business Association, Harold Martinez Able Industrial Products, Teddi Mercure, Frank Casares from La Luz de Dia Restaurant, Andy Camacho from El Paseo Restaurant, Cal Arts, Al Nodal from City of Los Angeles Cultural Affairs, Rockefellers Foundation and the California Arts Council.

SPECIAL THANKS TO:  City Councilman Richard Alatorre, Victor Franco from Miller Brewing, Henry Gonzalez Assistant to Councilman Alatorre, Latin Business Association, Harold Martinez Able Industrial Products, Teddi Mercure, Frank Casares from La Luz de Dia Restaurant, Andy Camacho from El Paseo Restaurant, Al Nodal from City of Los Angeles Cultural Affairs, Rockefellers  and artist Daniel Martinez.  Very special thanks to the Board Members of Ula la, Teddie Mercure, Jose Figueroa, Dr. Naomi Quinonez, Tomas Benetiz, Magdalena Duran, Maria Elena Chamsaur and Tomas Gonzlez.

To John Huerta from MALDEF,  godfather of ULA LA, thank you for drafting the articles of incorporation.  Could not have done without his help, Gracias for all your work in the community and the arts.



L A WEEKLY named featured Eriberto as a”Local Hero” for the work he was producing with artist at the Pico House. 
In the art review by top L A Times art critic, William Wilson called him a people’s aesthete.
Eriberto Oriol been published globally, including Juxtapoz, LA Times, LA Weekly, Taschen, with Drago Publishing, Warp Japan
and The San Francisco Chronicle to name a few.


GO TO MEDIA @ for listing of other publications



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